Marketing and Market Research

 

Hosted Survey™ can help Marketing, Sales, Customer Service and Support professionals, managers and business owners with a wide range of survey, research and satisfaction feedback projects. You can use the Hosted Survey™ platform to move paper-based forms and questionnaires online, to capture information in a database, to automate complex processes, to reduce manual data entry, and to integrate with your in-house customer database, purchasing and e-commerce systems.

 

Examples of popular projects include:

 

Market Research, Consumer Research

Conducting web-based surveys is a relatively low-cost method for you to monitor market trends and developments on a regular basis. Surveying people or companies who buy your type of products or services can lead to insight into why they buy, how they choose their vendors, and what their purchasing plans are for the future.

 

You can use surveys to evaluate packaging alternatives, brand-name awareness, reactions to a new company's or product's name, and preferences for new product features. You can survey recent purchasers of your type of product to find the typical age, income level, geographic location, sex, race, or education level of your potential customers. Use this information not only to guide your product development, but also to target your marketing and promotions.

 

Customer Satisfaction

Most companies say they believe in great customer service, but too few set
up a system to ensure that they provide it. Delivering great service takes
both understanding what your customers want and a way to see that they receive it.

 

It's widely accepted that it is more profitable to sell to an existing customer than to find a new customer. And the difference between satisfied customers and very satisfied customers can make a big difference in customer repeat business - and your profits.

 

For instance, one company found that customers who rated them a 5 instead of a 4 on a 5-point satisfaction scale were six times more likely to buy more products! This shows, first, that measuring client satisfaction is very important, and, second, that distinguishing between degrees of satisfaction is also crucial.

 

Sales and Customer Support Feedback

Hosted Survey™ can integrate with your customer sales and support system. Each time a sales or support call is completed, or for calls selected randomly, an email invitation can be sent to the customer asking for feedback about the quality of service and support they received.

 

Product Registration

Online registration forms and survey questionnaires can replace or supplement the paper cards often used to gather information about the purchaser and the product.

 

Website Visitor Feedback

Gather immediate feedback from your web site visitors by including a link to your survey on your web pages. Or ask for feedback after the completion of a transaction, purchase or delivery.

 

Another popular survey invitation option is to provide a link to your survey on a pop-up window, which is displayed when a web site visitor leaves your site, closes their browser, exits a particular page, or completes or abandons a particular process. Pop-up windows can be configured to appear only once for each visitor, for random visitors, or on a regular basis with specified time intervals.


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